lighthouses

Lighthouse projects. These projects are not just tasks but milestones that highlight some of the work i am mostly proud of. each showcases a blend of strategic planning, artistic, and technical skill.

BMW Contemporary

Launched in 2016, BMW Contemporary united Middle East artists and collectors through our innovative concept, strategy, branding, and ideas.

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Exceptional Encounters

Targeting a young, digitally savvy, and social audience, we combined old and modern photography techniques in a campaign featuring Richard Allenby-Pratt and Rolls-Royce's ‘Dawn’.

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Beyond native

Capsule Collection aimed to showcase designers from the region whose work reflects the dynamic blend of tradition and contemporary spirit. It provided a platform for their creative expressions.

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