Lighthouse
Lighthouse projects. These projects are not just tasks but milestones that highlight some of the work i am mostly proud of. each endeavor showcases a blend of strategic planning, artistic, and technical skill.
BMW Contemporary
Launched in 2016, BMW Contemporary united Middle East artists and collectors through our innovative concept, strategy, branding, and ideas.
Exceptional Encounters
Targeting a young, digitally savvy, and social audience, we combined old and modern photography techniques in a campaign featuring Richard Allenby-Pratt and Rolls-Royce Motor Cars Middle East's Dawn.
Beyond native
Capsule Collection aimed to showcase designers from the region whose work reflects the dynamic blend of tradition and contemporary spirit. It provided a platform for their creative expressions.