BMW Contemporary

BMW Contemporary, a visionary initiative, successfully united and showcased Middle East artists and collectors. Moe and his talented team were the driving force behind the project, crafting every aspect, from innovative casting and captivating scripts to unique design elements, brand identity, and logos. Their creativity permeated through curated exhibitions, events, and digital experiences, amplifying the region's artistic heritage while embracing contemporary expressions. Moe's team expertly bridged gaps, fostering dialogue and supporting the growth of the Middle East art market. Together, they transformed BMW Contemporary into a resounding success, captivating audiences and leaving an indelible
mark on the art world.

In 2016, we collaborated with BMW Group to launch BMW Contemporary, an initiative uniting artists and collectors across the region. Through a carefully crafted strategy, we positioned BMW Group as a supporter of art in the Middle East, encompassing branding, look and feel, and rollout. Our goal was to highlight the cultural commitment ingrained in BMW Middle East Group's corporate culture, reflecting the belief in unrestricted freedom for both art and groundbreaking innovations in business. This resulted in a captivating experience showcased through online episodes and BMW Group Middle East's social media channels throughout the year.

Contemporary

  • Design Elements

    Led by Moe and his dedicated team, they worked tirelessly to create a new brand image that positioned BMW at the center of the art community. They developed a captivating brand name, logo, corporate identity, and design elements that resonated with the artistic ethos, successfully establishing BMW as a true patron of the arts

    Taking inspiration from art, It’s amazing how much effective use of the negative space influences the look and feel of a design. If done right, visuals get that artistic, luxury feeling, and a true reflection of contemporary art.

  • Landing Page

    The BMW Contemporary landing page design was made to contribute to conversion rate optimization and literally run our content in a blog format, like art galleries information structure usually displayed on their pages, a proven system that has the convincing power to speak and appeal to artists, art lovers and the art community as a whole.

The Art Of 7

Episode 1

In the first episode of "The Art of 7", an exclusive series by BMW Contemporary, art patron Ali Khadra introduces us to Youssef Nabil, internationally acclaimed artist, born in Cairo (Egypt), living in New York and Paris. Together, Khadra and Nabil visit avid art collector Sheikha Paula in Kuwait, where they discuss Nabil's latest project “I saved my belly dancer”, which he worked on with Salma Hayek and Tahar Rahim.

Episode 2

Her Excellency Sheikha Paula Al Sabah, a true connoisseur, passionately shares her deep-rooted love for art. In her profound insights, she emphasizes how art transcends verbal language, becoming a universal communicator of culture and understanding. With a collector's heart, she embraces the transformative power of art in fostering connections that words alone cannot express.

Episode 3

Exploring the depths of artistic philosophy, Ali Khadra and Youssef Nabil embark on a thought-provoking journey in the luxurious all-new BMW 7 Series. Amidst their drive, they delve into profound discussions about the interplay between technology, art, and fame. As they navigate the roads, they ponder the immortal words, "Art is never finished, it is only abandoned," unraveling the enigmatic nature of creativity.

Credit
Kazuko Yokoe: CD Content | Ona Johnson: Account Director | Hammad S. Qadri: Snr. Art Director