Ethos
This is how I think. One principle. Every decision.
Simple is fast. Simple is clean. Simple stands out.
Simple cuts through the clutter.
Simple offers clarity.
Simple is beauty. It removes excess.
Not minimalism. The essence of an idea.
Simple is loud, bold, and big.
Simple, simple, simple.
Moe.
Simple is not the absence of complexity. It is the result of understanding it completely. In every brief, every campaign, every team I have built, simple has been the hardest thing to achieve and the only thing that lasts. It is the difference between work that is noticed and work that is remembered.
// MOE’S ETHOS + + +