Rolls-Royce
Exceptional Encounters
Ranked among the world's top three markets for ultra-luxury automobiles, our region caters to a young, digitally savvy, and social demographic. Our unique campaign merges ancient and modern photography techniques, unfolding on a digital platform. Witness the captivating tale of professional photographer Richard Allenby-Pratt and his personal road trip with Dawn, courtesy of Rolls-Royce Motor Cars Middle East. Richard expertly captured artistic automobile shots using a 50-year-old camera and a century-old lens, while employing a high-tech digital camera for advertising and marketing purposes. Despite unforeseen challenges like weather and road conditions, our team remained agile, spontaneous, and swift in capturing scenic locations in their finest light.
Renowned photographer Richard Allenby-Pratt, an expatriate from the UK who has called the Middle East home for over a decade, embarked on a remarkable endeavor.
Driven by a profound connection to the region, he embarked on a three-day quest to showcase its captivating beauty in all its splendor. Armed with his trusted 50-year-old camera and a lens steeped in a century's worth of history, Richard ventured into the heart of the Middle East.
From the ethereal expanse of the desert sands to the majestic peaks of rugged mountains, and from the vibrant urban landscapes to the quaint charm of remote villages, he sought to encapsulate the essence of this enchanting land. The Rolls-Royce Dawn became his muse, gracefully intertwining with the diverse tapestry of the Middle East.
With each click of the shutter, Richard unveiled a world of artistry. His photographs transformed fleeting moments into timeless treasures, capturing the essence of the region's soul. Every frame illuminated the dreamlike landscapes, transporting viewers into a realm of awe and wonder.
The resulting images showcased the harmonious blend of the Dawn's elegance with the breathtaking scenery, revealing the inseparable connection between man-made craftsmanship and the natural world. Richard's journey served as a testament to the captivating allure of the Middle East, inviting all to embrace the beauty that lies within its diverse landscapes.
Polaroids.
Photography Odyssey Through the Middle East.
Richard Allenby-Pratt
Richard divides his time between the UK and the Middle East. Most of his commissioned work is in the advertising and design industries and he is well known for his automotive and location work in particular.
In recent years Richard has become increasingly focused on personal projects and exhibiting them. This work has appeared in Galleries, Art Festivals and Museums around the world; and is regularly featured in international media, both print and digital. Please see the individual project galleries for more information.
Credit
Kazuko Yokoe: CD Content | Moby Samaan: AM | Rolf Eggers: ACD