Simple.

This isn’t just a “portfolio”, it’s interactive, with elements both large & small, designed to help you understand the tales behind the work and the person.

performance

examples

Lighthouse

MOE JAOUHAR (JAWHAR) is an executive creative director & consultant, a team leader, digital expert, & advertising veteran.His expertise has garnered him recognition in multiple magazines, platforms, & various awards, along with serving on award juries.

Awards & Mentions

“A quitter never wins, and a winner never quits”

— NAPOLEON HILL

I am proud of my work. my awarded projects although not many, but they provide me recognition, inspire me to be more innovative, and help me improve continously.

Photos

Photography examples with a fair amount of amateur mistakes.

Articles I've written over the years have been published on various platforms.

  • Jan 2022 - Present.
    Amazon.

    In his current role, Moe develops and leads the overall Brand Innovation Lab strategy for his vertical, ensuring alignment between creative & business needs. He balances complex decisions across internal & external stakeholders, empowering his team to achieve strategic priorities. As a pod lead, he fosters collaboration, trust, and accountability, enabling independent business management and creating a supportive work environment. Moe provides guidance & advice, encouraging his team to take ownership of their work and driving impactful outcomes.

  • Feb 2021 - Jan 2022 · 1 yr
    Amazon.

    As the leader of the Amazon Custom Ads organization in Germany, Moe successfully managed the business across all verticals. He served as the primary point of contact and led a team of program managers, art directors, visual designers, & design technologists.

  • Nov 2018 - Feb 2021 · 1 yr 9 mos
    Amazon.

    As a creative lead, Moe successfully managed campaigns & projects across multiple departments, collaborating with global creative directors and development partners. He worked with renowned brands such as Samsung, Huawei, Intel, Disney, Lufthansa, & more.

  • Jan 2013 - Sep 2018 · 5 yrs 9 mos
    Serviceplan Group.

    At Serviceplan, Moe honed his Creative leadership, creative thinking, strategic and analytical skills. He progressed from Associate Creative Director to Creative Director, & eventually Executive Creative Director for four agencies under Haus Der Kommunikation (HDK). Moe successfully managed campaigns for prestigious brands including BMW, Lufthansa, Nespresso, Danone, Continental Tires, Huawei, & Siemens.

  • Jan 2008 - Jan 2009 · 1 yr 1 mo
    Dubai, United Arab Emirates
    Liquid Campaign World Wide

  • Dec 2005 - Jan 2008 · 2 yrs 2 mos Dubai, United Arab Emirates
    Interone BBDO World Wide

  • Jan 2004 - Nov 2005 · 1 yr 11 mos
    Beirut, Lebanon
    Channel Design

  • Dec 2002 - Jan 2004 · 1 yr 2 mos
    Beirut, Lebanon
    Maliki’s Bookshop

Work Experience

  • Moe is a seasoned Executive Creative Director & Creative Business Lead with a proven track record in the advertising industry. Over his 22-year tenure in Europe & the MENA region, he worked for renowned organisations in both the eCommerce & the creative business, & managed campaigns for global brands such as BMW, Samsung, Continental Tiers, LG, Bosch, Bacardi, Nespresso, HP, Lufthansa, Huawei, & others. Currently, as the Head of the Amazon Brand Innovation Lab in Europe, Moe leads a diverse team across five countries & spearheads creative strategies for multiple industries. With his multilingual proficiency & extensive experience, he has won numerous awards & contributed to the growth of both brands and internal teams

Few of the brands I have collaborated with.