Presenting MINI Brandmasters, a revolutionary approach to corporate sales that disrupted traditional B2B promotions and captivated the attention of corporate executives. Aware of MINI's cheeky and edgy brand reputation, we knew a different strategy was required to engage these decision-makers.

Instead of relying on conventional sales tactics, we harnessed the power of influential home-grown brands. We invited start-ups like JadoPado, Careem, and Brownbook to participate in a month-long competition. Each participant received a MINI branded for one month and was challenged to promote their business using MINI marketing techniques.

By letting these hard-core masters of successful brands speak for MINI, we created a buzz that resonated with corporate executives. The competition ignited conversations and showcased the unique MINI experience through the lens of these influential entrepreneurs. The participants unleashed their creativity, leveraging social media and their digital influence to amplify their message.

The results were astounding. The MINI Brandmasters competition generated a social media frenzy, with participants vying for the chance to win a MINI for six months free of charge. The campaign not only showcased MINI's corporate sales program but also positioned the brand as a forward-thinking and innovative partner for businesses.

Through MINI Brandmasters, we broke down barriers and engaged corporate decision-makers in a way that was relatable, exciting, and authentic. We transformed corporate sales into a dynamic and captivating experience that resonated with our target audience. The campaign's impact reverberated throughout the industry, generating brand awareness, loyalty, and a surge in corporate interest.

We proudly present MINI Brandmasters as a groundbreaking initiative that defied industry norms and left a lasting impression on both corporate partners and MINI enthusiasts alike. Experience the power of MINI's unconventional approach and witness the transformation of corporate sales in the face of creativity and innovation.