The BMW i8 Challenge brought a wave of excitement to a region known for its obsession with speed and performance. This innovative online quiz showcased the groundbreaking features of the BMW i8 electric-hybrid in a thrilling way. Participants were challenged to test their product knowledge in the fastest time possible, experiencing the car's dynamic capabilities firsthand. The impact was staggering, with over 3,000 new leads engaging with the game an average of 10 times. Notably, a doctor in Saudi Arabia played the challenge a remarkable 1,790 times, highlighting the immense potential of this highly influential audience. The BMW i8 Challenge successfully captivated and educated audiences, leaving a lasting impression of speed, performance, and technological prowess.In a region whose language is speed and performance, we demonstrated a revolutionary car concept with: speed and performance. With the BMW i8 Challenge, an online quiz which tested product knowledge in the fastest possible time, we successfully demonstrated how the BMW i8 electric-hybrid was built from scratch and from the ground up. The result: a game of performance that was played around 10 times on average by more than 3,000 new leads, and up to 1,790 times by a doctor (a highly potential prospect)
in Saudi Arabia.