• This isn’t just a “portfolio”, it’s curated selection of projects, with elements both large & small, designed to help you understand the stories behind the work and the person.

    welcome to my page

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stories through my Art, capturing memories & places that shaped me.

Published articles I've written over the years.

Some examples of my creative work in advertising

Moe Jaouhar (Jawhar) is a seasoned creative consultant, public speaker, illustrator, and advertising veteran. With numerous awards to his name and recognition across various platforms, he’s been featured in leading magazines and has served as a judge on prestigious award juries.

Awards & Mentions

“The respect of those you respect is worth more than the applause of the multitude.”

— Marcus Tullius Cicero

  • Moe is a seasoned Executive Creative Director & Creative Business Lead with a proven track record in the advertising industry. Over his 22-year tenure in Europe & the MENA region, he worked for renowned organisations in both the eCommerce & the creative business, & managed campaigns for global brands such as BMW, Samsung, Continental Tiers, LG, Bosch, Bacardi, Nespresso, HP, Lufthansa, Huawei, & others. Currently, as the Head of the Amazon Brand Innovation Lab in Europe, Moe leads a diverse team across five countries & spearheads creative strategies for multiple industries. With his multilingual proficiency & extensive experience, he has won numerous awards & contributed to the growth of both brands and internal teams

  • October 2024 - Present.
    Amazon.

    In his current role as Executive Creative Director for Europe and Canada, Moe is entrusted with elevating creative quality at Amazon Ads. He oversees talent evaluation, creative team structure, award submissions, and workflow optimization. Moe also represents Amazon Ads as a creative powerhouse to advertisers, both clients and agencies alike.

  • Jan 2022 - October 2024.
    Amazon.

    As an Innovation Business lead, Moe develops and leads the overall Brand Innovation Lab strategy for his vertical, ensuring alignment between creative & business needs. He balances complex decisions across internal & external stakeholders, empowering his team to achieve strategic priorities. As a pod lead, he fosters collaboration, trust, and accountability, enabling independent business management and creating a supportive work environment. Moe provides guidance & advice, encouraging his team to take ownership of their work and driving impactful outcomes.

  • Feb 2021 - Jan 2022 · 1 yr
    Amazon.

    As the leader of the Amazon Custom Ads organization in Germany, Moe successfully managed the business across all verticals. He served as the primary point of contact and led a team of program managers, art directors, visual designers, & design technologists.

  • Nov 2018 - Feb 2021 · 1 yr 9 mos
    Amazon.

    As a creative lead, Moe successfully managed campaigns & projects across multiple departments, collaborating with global creative directors and development partners. He worked with renowned brands such as Samsung, Huawei, Intel, Disney, Lufthansa, & more.

  • Jan 2013 - Sep 2018 · 5 yrs 9 mos
    Serviceplan Group.

    At Serviceplan, Moe honed his Creative leadership, creative thinking, strategic and analytical skills. He progressed from Associate Creative Director to Creative Director, & eventually Executive Creative Director for four agencies under Haus Der Kommunikation (HDK). Moe successfully managed campaigns for prestigious brands including BMW, Lufthansa, Nespresso, Danone, Continental Tires, Huawei, & Siemens.

  • Jan 2008 - Jan 2009 · 1 yr 1 mo
    Dubai, United Arab Emirates
    Liquid Campaign World Wide

  • Dec 2005 - Jan 2008 · 2 yrs 2 mos Dubai, United Arab Emirates
    Interone BBDO World Wide

  • Jan 2004 - Nov 2005 · 1 yr 11 mos
    Beirut, Lebanon
    Channel Design

  • Dec 2002 - Jan 2004 · 1 yr 2 mos
    Beirut, Lebanon
    Maliki’s Bookshop

Few of the brands I have collaborated with.