BMW xWalk

Since not everybody might have the opportunity to experience the smart features of a BMW at first hand, we created a really great piece of art, which would help everyone understand.


Exceptional Encounters


he region ranks among the world’s top three markets for ultra-luxury automobiles with the target group being comparably young, digitally savvy and social. We created a campaign that was based on a very old photography technique, combined with modern photography, staged on a digital platform. It was the unique story of a professional photographer and Dawn. Rolls-Royce Motor Cars Middle East provided Richard Allenby-Pratt.

The road less traveled

It's not about what at the end of the road, it's about the joy of getting there.


Driving pleasure ahead communication platform

How would the future look like, we can't describe it, We can only imagine it, for the next 100 years anniversary, BMW wanted to show how the future looks like in their eyes. "Conceptual work" 


Ahead of time

The first ever BMW i8 Master Visual Design.


BMW Original Parts

Award winning campaign for BMW Original Parts countered the common consumer belief that since counterfeit products look the same they must perform the same.


Beyond Native

 Three designers from Dubai behind the capsule collection in a launch campaign that included a film, a photoshoot, and a microsite

Go with your gut

Inspiration is everywhere and it can be triggered from millions of things in our lives, this is what drives us to create, innovate and change the way things are, but how to make "the" decision that can change our lives

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Fast is not fast enough

Since forever, Ramadan communication was always the same, all clichés come togther in one months, but for a young and bold brand like MINI, we wanted to do things differently. 


Urban Style

How to communicate the new MINI Paceman, urban attitude, innovation to the creative class, the MINI Paceman experiential activation, concept and rollout. 

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Talabat app audio/visual

What easy choice and fast response looks like, using Talabat the fastest free delivery app in the middle east.