BMW XWalk
BMW XWalk
BMW XWalkAn art installation at the Dubai World Trade Center allowed potential customers to experience the benefits of xDrive without the need to step into a BMW. A stunning 3D optical illusion made of 50,000 X's mapped on a grid spanning 42square meters demonstrated the xDrive feel. Although the ground looked particularly uneven, walkingover it felt entirely smooth. A QR code led to more information and an actual test drive with the new BMW X6.
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