BMW XWalk

An art installation at the Dubai World Trade Center allowed potential customers to experience the benefits of xDrive without the need to step into a BMW. A stunning 3D optical illusion made of 50,000 X's mapped on a grid spanning 42square meters demonstrated the xDrive feel. Although the ground looked particularly uneven, walking
over it felt entirely smooth. A QR code led to more information and an actual test drive with the new BMW X6.

BMW XWalk
BMW XWalk

An art installation at the Dubai World Trade Center allowed potential customers to experience the benefits of xDrive without the need to step into a BMW. A stunning 3D optical illusion made of 50,000 X's mapped on a grid spanning 42square meters demonstrated the xDrive feel. Although the ground looked particularly uneven, walking
over it felt entirely smooth. A QR code led to more information and an actual test drive with the new BMW X6.

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