Recognizing its need to connect with the Muslim community on a regional and global level, Lufthansa’s Middle East Office wanted a resource-efficient campaign that would give them enough voice & leverage during Ramadan. It was especially important for Lufthansa to mark its own territory in a region abounding with equally strong local brands. By creating a fully-digital campaign we called “Lufthansa Ramadan Rewards,” we successfully reached the large international target group desired by utilizing strategic Social Engine Marketing, Search Engine Optimization, targeted social media management, and online advertising.