_JAY8642.jpg

BMW XWALK

Since not everybody might have the opportunity to experience the smart features of a BMW at first hand, we created a really great piece of art, which would help everyone understand.

UI-Isometric-Devices-Pack-Vol4.jpg

30 DAYS OF JOY

A Celebration of Joy, This Ramadan BMW will celebrate every day with unique and fascinating gifts and experiences that deliver pure joy - 30 days on repeat. 

Screen Shot 2018-05-21 at 12.25.42 PM.png

DRIVING PLEASURE AHEAD DIGITAL HUB

In this conceptual work we wanted to take communication to the next level, tailored to individual interests and needs, in the future we don't want to only talk to our target group, we want to initiate ongoing conversations with our target individuals

next100.jpg

DRIVING PLEASURE AHEAD CONCEPT FILM

How would the future look like, we can't describe it, We can only imagine it, for the next 100 years anniversary, BMW wanted to show how the future looks like in their eyes. "Conceptual work" 

Screen Shot 2018-05-21 at 12.19.13 PM.png

TALABAT TV COMMERCIAL

What easy choice and fast response looks like, using Talabat the fastest free delivery app in the middle east.

01.jpg

BMW STORIES

Why invent new stories when we can share real ones? We compiled stores in a manifesto of driving pleasure that started a dialogue, there are millions of BMW Stories, what's yours?  

Case-Gallery-Image_max-2048x1109px.jpg

BRANDMASTERS

We invited influential start-ups like JadoPado, Careem, and Brownbook to battle it out in what we called the MINI Brandmasters, encouraging them to promote their brand -and our own brand, MINI- in a month-long competition.

Screen Shot 2018-03-26 at 4.00.18 PM.png

i8 

CHALLENGE

The most progressive sports car of this generation, Extreme dynamics and futuristic sustainability efforts make the BMW i8 a car like none other, but most people don't know what make the BMW i8 such and evolutionary car— a car ahead of its time, that's how we wanted to inform them

THE ROAD LESS TRAVELED

It's not about what at the end of the road, it's about the joy of getting there.

Screen Shot 2018-03-26 at 4.00.27 PM.png

FAST 

IS NOT FAST ENOUGH

MINI Ramadan is not your usual Ramadan communication. 

GO WITH 

YOUR GUT

Inspiration is everywhere and it can be triggered from millions of things in our lives, this is what drives us to create, innovate and change the way things are, but how to make "the" decision that can change our lives

DoWhat'sYou.jpg

MINI DO WHAT'S YOU

Who’s the creative class and how do they express themselves, they simply do what’s them, for The New MIN Clubman, we created a new positioning line that goes inline with the new CI, Do what’s you. 

RollsRoyce_Dawn_resized_G5A5760.jpg

EXCEPTIONAL ENCOUNTERS

 

he region ranks among the world’s top three markets for ultra-luxury automobiles with the target group being comparably young, digitally savvy and social. We created a campaign that was based on a very old photography technique, combined with modern photography, staged on a digital platform. It was the unique story of a professional photographer and Dawn. Rolls-Royce Motor Cars Middle East provided Richard Allenby-Pratt.

03.jpg

AHEAD OF TIME

The first ever BMW i8 Master Visual Design.

aae20b7830197.560b2593b025d.jpg

Urban Style

How to communicate the new MINI Paceman, urban attitude, innovation to the creative class, the MINI Paceman experiential activation, concept and rollout.