In this conceptual work we wanted to take communication to the next level, tailored to individual interests and needs, in the future we don't want to only talk to our target group, we want to initiate ongoing conversations with our target individuals
We invited influential start-ups like JadoPado, Careem, and Brownbook to battle it out in what we called the MINI Brandmasters, encouraging them to promote their brand -and our own brand, MINI- in a month-long competition.
The most progressive sports car of this generation, Extreme dynamics and futuristic sustainability efforts make the BMW i8 a car like none other, but most people don't know what make the BMW i8 such and evolutionary car— a car ahead of its time, that's how we wanted to inform them
Inspiration is everywhere and it can be triggered from millions of things in our lives, this is what drives us to create, innovate and change the way things are, but how to make "the" decision that can change our lives
he region ranks among the world’s top three markets for ultra-luxury automobiles with the target group being comparably young, digitally savvy and social. Wecreated a campaign that was based on a very old photography technique, combined with modern photography, staged on a digital platform. It was the unique story of a professional photographer and Dawn. Rolls-Royce Motor Cars Middle East provided Richard Allenby-Pratt.