The new MINI. The new Original. A car as cheeky, cool and fun as the very first MINI model – only better. A vehicle with heritage and charm, equipped with today’s latest and greatest technologies – to be launched in a region that celebrates old traditions yet at the same time creates new innovative superlatives every day.
And so we saw to touch the lives of like-minded individuals in the Middle East, by asking them to show us their originality.
Through the social media networks. But adding #TheOriginalInME their Twitter and Instagram content would be automatically uploaded on MINI’s Original microsite.