FOR THE LOVE OF WORK

FOR THE LOVE OF WORK

More than 16 years ago I decided to change my career from finance to advertising, I really had no idea what I was getting my self into, you could say my choice to change was naïve, but i knew one thing, i'm not a finance guy.

The problem is that we spend most of our lives working toward something we’re not even sure why. Your family, friends, people you trust will tell you: “ be a doctor, be a doctor, be a doctor” and bam! You’re in med school, but trust me only trust yourself (ironic I know) and stay away from the "working hard" excuse, we are somehow convinced in that working hard will take us where we want to go.

You’de think you know what you’re going to do, because you have a solution. you have a strategy. It's the one Mommy and Daddy told you about. “Mommy and Daddy told me that if I worked hard, I'd have a good career.”

And it’s true, if you work hard, if you work really really hard, you will succeed and the work will offer you opportunity to work really really really hard.

Work hard and people will notice, work hard and maybe you’ll get rewarded financially. But, are you so sure that that's going to give you a great career, when all the evidence is to the contrary? Are you sure that it will bring you happiness, if you don’t love what you do, if you don’t wake up every morning looking forward to start your day. How far you think you’ll make it in your career?

FIND YOUR PASSION, I'm not sure why we sometimes decide not to do it. Maybe we’re too lazy to do it. And it’s It's too hard. We’re probably afraid if we look for our passion and don't find it, we’ll feel like idiots, so all what we do is make excuses about why we’re not going to look for it.

It’s not about what you want in life. it’s about what you need, and what you need is passion. It is beyond interests, Find your self a list of interests, and then one of them might grab you, or one of them might engage you more than anything else, and then you may have found your greatest love, in comparison to all the other things that interest you, and that's what passion is.

YOU WON'T NEED A TURTLENECK TO BE CREATIVE

YOU WON'T NEED A TURTLENECK TO BE CREATIVE

MEASURING THE IMMEASURABLE

MEASURING THE IMMEASURABLE