The Original in Me

The new MINI. The new Original. A car as cheeky, cool and fun as the very first MINI model – only better. A vehicle with heritage and charm, equipped with today’s latest and greatest technologies – to be launched in a region that celebrates old traditions yet at the same time creates new innovative superlatives every day.

Our campaign for "The new MINI. The new Original." gave MINI's fans, friends and followers a voice and a reason to celebrate.
But see for yourself...



And so we saw to touch the lives of like-minded individuals in the Middle East, by asking them to show us their originality.

How? Through the social media networks. But adding #TheOriginalInME their Twitter and Instagram content would be automatically uploaded on MINI’s Original microsite.