MINI RAMDAN CAMPAIGN

Ramadan has always been a conservative month for muslims, for advertising too, a month where the tonality and visual language always refers to feeling of togetherness, family, good deeds and of course the Ramadan crescent, on the other hand, a brand like MINI is out-going, young and loud, we wanted to created a campaign that is definitely not a clich√©, especially for MINI, bring the conservative and bold together. 

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Digital

Ramadan is a months of offers, and searching for the right deal with the right car is vital, for that we created a microsite, backpacking on the MINI website to introduce to our users our offers, information about the car, the page was connected with the importers landing pages and provides full access to information, deals, test drive, dealer finder and even service, all data pulled directly from the MINI official page. 

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