BMW Driving Pleasure Ahead Digital Hub

In this conceptual work we wanted to take communication to the next level, tailored to individual interests and needs, in the future we don't want to only talk to our target group, we want to initiate ongoing conversations with our target individuals. 

CD CONTENT: Kazuko Yokoe
ACD: Rolf Eggers
CD: Maximilian Florian Schöngen,
Lead Motion Design: Dennis Fritz